Discussion Posts | Book Tours, What Are They and How to Sign Up For Them?

Hey everyone! Welcome or welcome back to my blog!

So, often times a lot of my readers ask me what book/blog tours are, and how do you sign up for them, etc. etc. So, I decided to make a post which can direct my readers on how to sign up for book tours and other stuff related to it. It’s basically a post I wish I’d found when I was new to the blogosphere (and definitely a post I’m going to link to when someone else asks me about blog tours)!

Honestly, I love signing up for book tours, because it helps me stay in touch with my reviewer side! I end up doing at least one book tour a month and hence properly review at least one book, haha! I end up signing up for more books than I should, honestly!

Anyway, let’s get into today’s agenda!

What are book tours?

Book tours are basically a method of promotion of books. The publisher or author contacts book tour companies and they decide upon a set of dates to promote the book. Following that, the book tour company puts out a post announcing the sign ups for that particular book. There usually is a Google Form wherein you have to enter details and if you get selected you get to review that book!

You’re expected to post an honest review, but if you do give the book less than 3 stars, the company asks you to post your review after the tour ends, as the main aim of a book tour is to promote the book. You also must post on the date you’ve been assigned as it makes it easier for the tour company and publishers.

Book tour is a broad term for blog tours, Tiktok tours, Instagram tours etc. Since I just post book tours on my blog, I refer to them as blog tours, but book tour is a more accurate term, I’d say.

How to sign up for them?

There are various blog tour companies, but the four companies I follow regularly are TBR and Beyond Tours, Turn the Page Tours, Lola’s Blog Tours and The Write Reads. These companies announce new book tours regularly, and I’ve had a great experience working with them.

As I mentioned before, there’s a Google form asking you your name and email and stuff. Usually the books are given via Netgalley, so you must have an account for it. If you are younger than 18, you can ask your parents or an elder sibling to make one, and then use their account.

You should also sign up for their email blasts so that you don’t miss a book tour announcement!

Here’s a post by Krupali @Musing of Souls which has a list of book tour companies, in case the four I mentioned above don’t work for you! You can also check this post by Harini @Books and Readers out, but it was published back in 2017, so it might be a little outdated.

What is the criteria for selection?

Now I am not sure what exactly is the criteria is, since I don’t run a book tour company myself (obviously), but I believe they check out your blog or your platform. You should have some reviews on there, for them to check out.

A lot of tour companies also have certain specific criteria, like the blog must be older than six months, there should be a certain number of posts on your blogs, you must be posting a certain amount of times of week and other such things as well.

Another thing I believe might help is that you choose a creative post. In the sign-up form, you are given options from one of which you can do the post- there’s Reviews, obviously, but there’s also Favourite Quotes, Top 5 Reasons to read, 15 reactions while reading, Moodboards among others. If you select these options, your chances do increase.

Also, if you don’t get selected the first time you try, don’t get disheartened! Try again- I didn’t get the first blog tour I signed up for either!

Why Should I sign up for one? What’s my gain?

Um, free books?! ARCs?! But other than that too, these are a great way to build your Netgalley profile. Thanks to blog tour reviews, I have a bunch of reviews on Netgalley, and I now get some of the titles I request directly via the app.

Moreover, I get to discover new authors. While I am an active member of the blogging community and do discover new authors, it’s difficult to keep track of new releases, especially of genres I love. This is a fantastic way to do that!

Lastly, I’d like to add that you may also get a chance to interact with an author. You have an option of doing an author interview in some book tours, and while you may not get selected everytime, you still have a chance!

What if I don’t like the book, or just can’t finish it in time?

This has happened to me a couple of times, and it’s always been a smooth process!

Option 1 is that you can do a spotlight post, where you just share the synopsis of the book and author info (example).

You can also drop out of the tour as long as you email the tour company before a certain period of time (the time depends on the company you are working with).

I hope you found this post helpful! All the best if you end up signing for blog tours for the first time! Let me know in the comments if you’ve ever signed up for blog tours and what tour companies are your favourite! Feel free to ask any questions you want to- I’ll try my best to answer!

14 thoughts on “Discussion Posts | Book Tours, What Are They and How to Sign Up For Them?

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  1. Even though I’m not really interested in doing blog tours – I already have an endless amount of books I want to get to as it is and like having the freedom to write reviews only when I loved a book so much that I feel like writing one 😁 – this was really interesting and informative! I can definitely see why blog tours are appealing to some, and I’m glad you’re having so much fun with them!

    Liked by 1 person

    1. Ahh, I understand- because it’s only when I am on a reading spree I sign up for these! Buut, you know, you don’t have to write reviews, at least two of the companies- TBR and Beyond and Turn the Page Tours give other options like making a moodboard, mentioning favourite quotes, 15 reactions while reading etc., so like yeah, you can sign up for them!

      Thank you so much Naemi!

      Liked by 1 person

      1. But I already have so many other post ideas I’m really excited for (and millions of undone tags I should probably get to eventually, but shhh 🤫🤣)! Since I only post once a week, a book usually has to be really phenomenal if it wants me to feature it! 😁 But like I said, I do see the appeal!

        Liked by 1 person

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